Everybody has realized the global reach of Internet today. And it is no wonder that every business owner wants to capitalize on this global platform by having a website of their business. But in this virtual flood of websites being set-up everyday, only search engine optimization or SEO (As it is popularly known) emerges as the best tool for making a website visible to its perspective customers.SEO activities help in increasing the search friendliness of a website on popular search engines, thus helping the website rank higher on search results. This high rank ensures a greater visibility of a website among thousands of others lining to grab people’s attention.