When you look for local SEO companies, you may find out that some of them only offer the kind of service that you are looking for. Local search engine optimization companies offer different services according to their field of expertise. But, most of them are offering the basic services that SEO companies should offer such as optimization of web pages, keyword research, keyword analysis, site map, website call tracking, keyword ranking report, link building, and setting up campaign for pay per click and making meta tags for titles. You must ask the local SEO company that you come across if they are offering these services as they should know the basics in SEO first to know the most complicated techniques.